Raaw Café:
A New chapter
Cafe Raaw mainly relied on its interior for recognition, while communication efforts were lacking consistency and hardly augmented its presence.
As competition grew and others began to copy Raaw’s interior touches, it became increasingly clear that the brand needed a revision to stay ahead of the game. The name also had to change due to restrictions in trademark protection. This major shift posed an extra layer of problems for the upcoming transition.
Year 2019
Client Raaw
Services
→ Design Strategy
→ Re-Brand Identity
→ Packaging System
Systematic & distinctive.
We reimagined Café RAAW’s identity by honoring what already existed and thoughtfully evolving it forward. Rather than starting over, we treated the process like turning the page to a new chapter. The essence remains, but the perspective has matured.
