The HangryWoof:
Pet parent’s choice
2020 and Millennials in the U.S. were struggling to find the most beneficial and effective supplements for their dogs. A market jam-packed with jargons and dull-looking products left these emerging pet parents with a sense of doubt and unease.
Then entered the scene a line of all-natural wellness chews, boasting not only a refreshing image but also a taste to drool for. Introducing The Hangry Woof, the premium supplements brand loved by dogs, trusted by parents.
Year
2020
Client
The Hangrywoof
Services
→ Brand Strategy
→ Brand Identity
→ Packaging Design
→ Pictograms
→ Website Design
For happy & healthy dogs.
We worked with Hangry Woof to create a distinctly refreshing identity, marked by vibrant colors and lively illustrations of healthy, happy, and confident pooches. Information is presented in a clear and concise manner, making it easy to follow, easy to understand.
The Hangry Woof needed an approachable look that, at the same time, could resolve any doubts from the ever-more-demanding young pet parents.
With a mission to make supplement pills more enjoyable for dogs, it also had to make the experience feel less daunting for the humans.
