From first steps to breakthroughs.
Brand evolves through a series of decisions.
No matter where you are on your business journey, from small family companies to big corporations, we’re here to guide you in using design as a strategic tool for growth and success.
Brand Strategy
We don't start with aesthetics. We start by defining what makes your business impossible to replace. Strategy gives every decision a direction and every brand a reason to be remembered.
→ Positioning
→ Mission & Vision
→ Naming & Verbal Identity
→ Customer Journey
→ Brand Architecture
Visual Identity
Identity is more than a logo. We build visual languages that express character, create recognition, and remain unmistakably yours across every touchpoint.
→ Logo & Symbol
→ Pictograms
→ Way-Findings
→ Illustrations
→ Brand Guidelines
Packaging System
Packaging is often the first conversation between a brand and its audience. It stops people, sparks curiosity, and tells a story before a single word is read.
→ Labels
→ Packaging Concept
→ Packaging Guideline
→ Retail Design
→ POSM
Are you ready to take control of your journey and set sail?
Start from Scratch:
Navigating New Waters
When you are starting from scratch, the right decisions early on can make the difference between a brand that simply exists and one that grows with confidence.
We work closely with you to turn your concept into a solid foundation, defining the direction, shaping the identity, and building the structure your brand needs to move forward.
We can help you with
→ Practical creativity
→ Optimized processes
→ Building strong brand foundation
Here is how we do it
Not so Early: A Brunch spot for people who enjoy unhurried mornings
You have already built something people recognize.
Now the question is how far it can go?
Local thinks Global:
Conquering New Horizons
At this stage, design becomes a way to sharpen your positioning, elevate the experience, and prepare the brand to stand confidently in a broader market.
With your quality products and services as a strong foundation, we’re confident in helping you shine even brighter in the marketplace, while staying true to what made it special in the first place.
Give it a try with
→ Innovative creativity
→ Global quality standards
→ Unlocking growth potential
Here is how we do it
Bliss Gelato: Giving fresh look for the beloved local Gelato brand.
Are you a well-established business seeking a breakthrough with strategic, game-changing ideas?
Game Changers:
Redefining the Market
Some brands reach a point where evolution is no longer enough.
What they need is a new perspective.
For established businesses ready to shift direction, we help uncover hidden potential and rethink how the brand can lead rather than follow. Through strategic thinking and bold creativity, we shape ideas that open new paths and connect with the next generation of audiences.
Together, we can create
→ Strategic creativity
→ Pioneering future trends
→ Creating breakthroughs
Here is how we do it
Diving into Wonder: A Vietnamese cultural twist for Lotte World Aquarium
Our Clients
Make it happens.
When you’re confident in your products and services, whether you’re just starting out, aiming for global reach, or redefining the market, Hai&Ikigai Design will be your partner in making it happen.
Don’t hesitate to reach out—we’re excited to take on all the challenge with you.
