Hiphub: A hub for
like-minded people
Our partnership with HipHub went beyond the typical coffee shop concept. Aimed to cultivate a unique lifestyle experience by providing a comfortable hub where "hipsters". Those with alternative tastes and interests—could indulge in a sense of freedom and enjoyment.
Collaborating with the Hiphub team, we crafted a service concept that exudes a natural and effortless ambiance that promoting for easy accessibility, while avoiding excessive constraints and overwhelming elements. This approach leaves room for HipHub to evolve with time as the place attracts more culturally diverse individuals come together.
Year
2022
Client
HipHub Café
Services
→ Service Concept
→ Naming
→ Brand Identity
→ Mascot
→ Brand Atmospheric
Oddly Ordinary.
The brand's personality as one that embraces diversity, vibrancy, and fearlessly expresses individuality. To position the place not just as an ordinary coffee shop, but as a center of activities, we named it HipHub.
HipHub caters to these desires by curating a dynamic collection of services and experiences, ensuring that guests can immerse themselves in a world of creativity and innovation.
Both the Founders and the working team want to embody the "indie & hippy" culture, creating an atmosphere that is lively, joyful, and welcoming.
