Cooplus: More than
a corporation
Cooplus is a social enterprise rooted in a simple but powerful mission: to create fairer opportunities for disadvantaged minority communities in rural Vietnam. By promoting sustainable agricultural practices and supporting farmers in bringing their products to market, Cooplus builds bridges between remote villages and the fast-moving urban economy.
The challenge was not only about selling products — it was about honoring the people behind them. In helping Cooplus enter a highly competitive urban retail landscape, we developed a distinctive graphic identity that carries the spirit of the farmers themselves: loving in their care for the land, connected in their community, and generous in their desire to share.
Year
2019
Client
Good Neighborhood Korea
Services
→ Brand Strategy
→ Brand Identity
→ Packaging Design
Connecting Communities.
Through design, Cooplus doesn’t just compete in the city.
It brings the rural livelihood of ethnic minority people closer with integrity, connection, and purpose. The logo highlights ‘us’ in the name and introduces an institutional identity that extends to the meaning of ‘togetherness’.
