Bliss Gelato: Savoring sophistication
Bliss is a Vietnamese brand that produces Gelato and Yogurt with the finest and freshest ingredients, positions itself as a symbol of togetherness, and embodies the concept of continuous development.
Before approaching Hai&Ikigai to re-identify the brand, Bliss needed a graphic style with a distinct personality to express its premium product positioning in relation to the quality of its products. Therefore, the objective of our rebranding strategy for Bliss was to create a premium feel while retaining the product's approachability and handcrafted essence.
Year
2022
Client
Bliss
Services
→ Brand Identity
→ Social Media Curation
Giving fresh look for
the beloved local Gelato brand
As a brand on the rise, Bliss must adopt a branding strategy that is effective across numerous sales channels and formats. We has updated the brand identity of Bliss with new color, typeface, and layout styles. This facilitates the flexibility and usability of Bliss’s designs for future evolution.
Bliss was defined with keywords: Premium, Effortless, and Modern. Due to this orientation, the B symbol is elegantly yet boldly designed to emphasize the brand's strength.
The new look of Bliss demonstrates honesty and dependability, thereby assisting Bliss in establishing itself in the minds of clients as a unique brand with an appealing design.
Bliss Premium Gelato came to us at a moment of quiet transition — loved by many, yet ready to step into a more confident, contemporary version of itself. Today, Bliss stands not only with a refreshed look, but with renewed clarity about who it is and who it’s for.
