Carpediem:
Crafted in harmony
A beloved Vietnamese candle brand known for its quiet elegance and refined quality, stands at the threshold of a new chapter — Carpediem evolving from a local favorite into a brand ready to shine in the Asian lifestyle and souvenir market.
At its heart, Carpediem is a gentle reminder to pause, to breathe, feel, and fully embrace the beauty of “now.” Each product, from a candle’s soft glow to the delicate diffusion of scent, is designed to awaken the senses and cultivate serenity in everyday life.
Our goal was to refine Carpediem’s aesthetic presence while strengthening its foundation: crafting an identity that continues to symbolize mindful living, emotional well-being, and modern Vietnamese craftsmanship.
Year 2025
Client Carpediem
Services
→ Design Strategy
→ Re-Brand Identity
→ Packaging System
The Language of Scents
Scent is invisible. It carries emotion, memory, and atmosphere.
In reimagining Carpediem, we wanted to translate the invisible feeling of scent into a visual language — using fluid forms and soft transitions inspired by water and light.
This water-based visual technique mirrors the way fragrance moves:
subtle, layered, and ever-changing.
One identity, many forms
As Carpediem continues to grow through creative campaigns and in-house product development, its packaging needed a new system — one that simplifies without losing soul. The goal was to design a flexible, holistic, and functional structure that celebrates the diversity of scents while keeping the brand’s essence consistent.
Beyond aesthetics, the new packaging system was designed to work beautifully.
For both the brand and its users. By analyzing Carpediem’s existing structure and operations, we built a system that optimizes production, simplifies labeling, and streamlines logistics without compromising elegance.
