More than a branding project.

We co-founded with LaFuong Chef in 2021, the brand was built as a real-world exploration of how design thinking could extend beyond visual identity and become part of the business itself. Every decision from brand positioning and customer experience to product launches and creative campaigns was approached through our lens of design.

Concept Design

We co-founded with LaFuong Chef in 2021, the brand was built as a real-world exploration of how design thinking could extend beyond visual identity and become part of the business itself. Every decision from brand positioning and customer experience to product launches and creative campaigns was approached through our lens of design.

Photography & Videography

We co-founded with LaFuong Chef in 2021, the brand was built as a real-world exploration of how design thinking could extend beyond visual identity and become part of the business itself. Every decision from brand positioning and customer experience to product launches and creative campaigns was approached through our lens of design.

Photography & Videography

We co-founded with LaFuong Chef in 2021, the brand was built as a real-world exploration of how design thinking could extend beyond visual identity and become part of the business itself. Every decision from brand positioning and customer experience to product launches and creative campaigns was approached through our lens of design.

Photography & Videography

We co-founded with LaFuong Chef in 2021, the brand was built as a real-world exploration of how design thinking could extend beyond visual identity and become part of the business itself. Every decision from brand positioning and customer experience to product launches and creative campaigns was approached through our lens of design.

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LaFuong – Unwrap the Magic 2024