Nutifood Australia:
trusted global partner in nutrition
As Nutifood expands its presence in Australia through ViPlus Nutritional Australia, the joint venture between Nutifood Vietnam and ViPlus Dairy Australia, the brand enters a new chapter, one that brings together Nutifood's nutritional expertise with more than 130 years of Australian dairy heritage.
For H&I, the challenge was to evolve Nutifood for this new context without losing the equity it had built over decades in Vietnam. Rather than creating something entirely new, we refined what was already familiar, preserving the brand's heritage while introducing a more contemporary, confident, and internationally relevant expression.
Year
2026
Client
Nutifood Australia
Services
→ Brand Strategy
→ Brand Identity
Translating purpose into a visual language
Nutifood Australia's ambition is to become a trusted global nutrition partner, combining the purity of Australian nature with the confidence of nutritional science. This meant creating a visual language that feels clean, scientific, and human. We translated the brand's four core values: Care, Innovation, Quality, and Integrity into a system defined by clarity, precision, and thoughtful restraint.
Science-driven, nature-inspired nutrition made with people at its heart.
Rather than making science feel clinical, the identity balances credibility with warmth. Clean structures communicate quality and transparency, while considered details bring a sense of care and accessibility.
A clear information hierarchy makes complex content easier to navigate, while considered typography, imagery, and details reinforce the precision expected from a premium nutrition company.
