GippsNature:
130 Years of Dairy Heritage
Marking a new milestone in its partnership with ViPlus Dairy Australia, Nutifood Vietnam co-founded GippsNature as an international nutrition brand rooted in over 130 years of dairy heritage from Gippsland, Australia. Guided by the purity of nature and the precision of nutritional science, the brand is committed to supporting healthy growth and well-being at every stage of life.
For H&I, the challenge was never about designing another FMCG package.
It was about building trust. We created a brand system that balances the purity of Australian nature with the credibility of modern nutritional science. Positioning GippsNature as a premium nutrition brand designed to grow beyond the shelf and ready to compete globally.
Year
2025
Client
Nutifood Australia
Services
→ Brand Strategy
→ Brand Identity
Designing a legacy of dairy excellence
For GippsNature, the challenge was to establish the perception of an internationally credible nutrition brand from day one.
The identity needed to communicate Australian provenance, scientific expertise, and premium quality, while remaining approachable to Vietnamese consumers in an increasingly competitive market where purchasing decisions are largely driven by trust and first impressions.
Innovation rooted in Nature
Nature gives GippsNature its origin.
H&I approached the project by translating the purity of Gippsland into a clear, scalable identity system. Instead of relying on conventional organic cues, we built a visual language that reflects precision, transparency, and scientific credibility. Creating a brand that feels premium, trustworthy, and ready to grow across new markets.
Get ready for Vietnam's Next Generation of Nutrition
Introducing a new nutrition brand into Vietnam is not simply a market entry, it is a challenge of perception. In this landscape, product quality alone is never enough.
Our challenges were clearly defined:
→ Differentiating in a competitive market
→ Creating consistency & holistic brand experience
→ Highlighting the brand’s legacy with a future-ready identity
→ Attracting new generation of customers
The Pure Guard
The key visual is inspired by how GippsNature embodies true protection through nourishment.
By providing top-quality nutrients, GippsNature is here as an invisible shield, safeguarding the health and immune system of each family member. Like a clear, unwavering layer of care, Viplus products deliver essential nutrition that all can rely on, from babies to seniors.
Trust across Cultures
Heritage creates authenticity.
But it is thoughtful design that makes it meaningful to the people it is created for. Our role was to bridge two worlds: the rich dairy legacy of Gippsland and the expectations of modern Vietnamese families. Through strategy and design, we transformed Australian provenance into a visual language that feels both internationally credible and locally relevant.
