Camy Home & Café: Museum of daily moments
Camy is a thoughtfully curated lifestyle ecosystem in Hanoi, bringing together a collection of characterful homestays and a neighborhood café under one shared creative vision. More than places to stay or gather, each space turns everyday routines into considered experiences of slow living, beauty, and belonging.
As Camy's creative partner, H&I's role began with understanding the business from the inside out: its ambition, the relationship between its different ventures, and most importantly, the distinctive aesthetic world of its founder, Mr. Carrot Dang a home stylist and artist.
Rather than imposing a new design language, we worked closely with the Founder to translate his instinctive taste into a cohesive brand system
Year
2026
Client
Camy Café & Camy Home
Services
→ Brand Identity
→ Packaging
→ Concept Development
→ Verbal Identity
→ Social Media Content & Curation
Coffee, at your own pace
Camy Café is built around the beauty of simple, everyday moments. A sunlit window, an unhurried morning, fresh flowers on the table, or the comfort of a familiar cup of coffee.
The identity celebrates what is already there. H&I translated these quiet rituals into a visual language that feels warm, personal, and naturally lived-in, allowing the brand to unfold through the details of daily life.
Each detail tells a tale of magical encounters
Drawing inspiration from the fairytale world of Beatrix Potter, Camy brings its brand soul to life through characters that feel deeply real and relatable.
Each animal is lovingly crafted around its true nature yet given a human personality - from a writer who loves to journal his daily life to a quiet beaver who loves building a cozy home. Even the simplest, everyday moments tell a tale here, making every detail of Camy’s identity a story waiting to be discovered.
1.Beatrix Potter - The Tale of Peter Rabbit Book Cover
2.Timmy Tiptoes - A Squirrel from “The Tale of Timmy Tiptoes”
3.Vintage Serif Archive
4.Beatrix Potter’s original illustration of “Kitty-in-Boots”
To make you pause
From the street, little glimpses of color, objects, light, and character invite curiosity.
Step closer, and the world of Camy gradually reveals itself as a warm neighborhood café filled with thoughtful details, comforting coffee, and the quiet charm of a space that feels both familiar and unexpected. We wanted the experience to hold a little sense of discovery. A place that makes you stop, look twice & perhaps stay much longer than you planned.
Staying a little longer?
Moving from Camy Cafe to Camy Home, the same sense of warmth takes on a more personal form. A gentle stay in the city, a little weekend getaway, or simply a place to slow down and make memories.
Every touchpoint is designed to feel welcoming and lived-in, from the moment guests arrive to the small details they discover throughout their stay.
Meet Camy Home’s Beaver the Builder
While Camy Home is built upon a deeply grounded vision, we often asked ourselves: where is the heart and hands behind it all? This spark of curiosity led us to the creation of a lovely mascot - one who truly embodies the warm, nurturing spirit of a home.
Meet Beaver the Builder, a sweet little character who lovingly crafts his own nest. Just like our mascot, we piece together every tiny detail of Camy Home, building a comforting space where you can truly rest and feel completely at ease.
