For the 2025 holiday season, we set out to create more than a Christmas campaign, we designed a festive world people could step into.
Inspired by the nostalgic joy of a merry-go-round, a timeless symbol of childhood wonder and the magic of the holidays, Merry All Around became the creative foundation for the entire campaign. Rather than treating each touchpoint separately, we crafted one narrative that unfolded through every interaction.
Ready to be Gifted.
From the campaign concept and storytelling to the Entremet collection, product naming, packaging experience, photography, and brand communication, every detail was designed to express the same feeling: the warmth, excitement, and togetherness that make the holiday season unforgettable.
By the magic of Christmas Eve
We crafted the photography & videography direction to feel like stepping into a Christmas fairytale, one filled with nostalgia, warmth, and childlike wonder. Every frame was designed with a soft cinematic quality, evoking the feeling of wandering through a festive storybook where every corner holds a new surprise.
A memory to return to.
Rather than simply showcasing products, the whole experiece invite people to relive the emotions of the season. For us, a campaign is never just about launching a collection. It is about creating a world people can step into, and memories they continue to cherish long after the holidays have passed.
