Hai&Ikigai Design is an independent branding & design studio, based in Vietnam.

We combine practical design thinking methods and creativity to deliver solutions that are engaging and compelling. With design, we help our clients unlock underlying potentials, create values and ultimately build a leading brand.



Fueled with imagination, driven with purpose.
Our Studio provides design solutions that connect, inspire and foster growth.

  • → Brand Essence
    → Brand Architecture
    → Customer Experience
    → Concept Development
    → Brand Naming

  • → Brand Identity
    → Packaging
    → Pictograms
    → Way-finding System
    → Social Media Curation

  • → Retail Interior
    → Exhibition Design
    → Brand Atmosphere
    → Brand POSM

Our Valued Partners

HipHub/ Hirsi Production/ LaFuong Pastry/ Bliss Premium Gelato/ Piggy Bank/ Good Neighbor Korea/ The Hangry Woof/ Innovation Factory/ Raaw Café/ Perlamuse/ Think Play Ground/ Bonjour Café/ Mono Lab/ Callimotion Studio/ ICM Asia/ Lotte World.